We have always felt it is important to give back and to teach our children the value and importance of charity. Lisa built much of her career at Unicef and Save the Children and Stefanie worked on many cause marketing programs at American Express and is involved in local children’s charities in NYC. When figuring out what we wanted GIFT HERO to be, we always knew it must have a cause component – we wanted every child to feel as fortunate as our children feel.

To start, we are partnering with the Urban Horizon Early Childhood Discovery Center – an amazing Head Start program in the South Bronx, NY. Together with our (very generous) customers, we plan to fund enrichment programs such as school trips for these children and their families. We have both made personal donations to jumpstart the effort and many of our customers have added $1 – $5 to their shopping carts for this wonderful cause.

This entry was posted on Wednesday, April 1st, 2009 at 9:01 pm by Stefanie. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.